Referral System Strategy to Attract Customers

Consumer habits have changed customer and every day there are more sources of information that make them more selective about buying.


More than just the product or price, there are a number of important variables for making decisions. So now more than ever our strategies to attract customers and keep them to be more effective. Today I share a simple but powerful strategy for achieving this objective is through the implementation of a system of compensation for referrals . To understand how this works strategy must remember that old familiar business principle: " a happy customer attracts new customers 5 to 10, while a dissatisfied customer will make you lose 10 to 15 potential customers . " This remains entirely true. Why? For two simple reasons:

1. All as consumers, positively or negatively recommend our consumer experience. And watch we recommend the experience, and it has to do with the product, price, care or support provider. All factors are to some extent and that experience is shared by word of mouth.
2. All recommend sooner or later. As an unconscious act, we all ended up recommending about the customer experience . Share is a natural human act. Speaking of, if it was good or bad is a way to externalize our feelings towards this moment of satisfaction or frustration.

So we must understand that all our customers talk about our business , sooner or later. Speak good or bad. Thus, we can take advantage of the tremendous impact of this as a strategy to attract more customers . What Is a Referral Program view of the above and assuming that our customers speak well of their experience with our business , we can leverage that impact on recommendation reward for referring our client. This accomplishes two very positive effects:

1. Our client will be motivated to speak well of your business , continuing the positive experience. It also maintains your company or brand in your mind and this condition will sooner or later return. This is called customer loyalty.
2. Our client will become a means of marketing to attract potential customers through your reference.

Therefore, a referral program is summarized in a system of rewards that we offer to our loyal customers for helping to attract other customers. How a Referral Program is a lot easier than you think. The first step is to devise a good incentive for your client referrer that is attractive and that will motivate you to attract customers to invite others to know your business or product . This incentive or reward does not have to be very costly but may be incentives added small volume but represent something of benefit to your client referrer. Here are some examples:

1. Coupon 10% off your next purchase for every customer who refer to us and from us. Ideal for: general stores, furniture stores, sales of tires, etc..
2. For every customer that you refer to us and start your treatment with us, a $ 20 coupon applied to your next appointment. Ideal for: medical clinics, dentists, cosmetic, nutrition centers, etc..
3. For every referred customer who signs up, you get 50% discount on your monthly payment. Ideal for free courses, English schools, racing schools, training centers, cooking schools, cable companies, business subscriptions, etc..
4. If we bring a new customer , you have a free service. Ideal for car washes, garages, office cleaning, computer companies, etc..